GUIDE is a campaign project promoting the use of public transportation in the United States, a country that puts a lot less funding into this industry compared to others. The idea was to make public transit seem beneficial, memorable, and fun to Americans, especially those in and around cities through a variety of design applications. GUIDE's line imagery throughout is based off modern subway maps that tend to strip away geographical aspects to make their routes more visually noticeable.
Roles
Creative Director
Graphic Designer
Social Media Management
Deliverables
Branding & Identity
Social Media Graphics & Content
Infographic
Print Ad Campaign
App Prototype
Social Links
Instagram
Infographic
Infographic in the format of a generic, color-coded subway map. Each color represents a category and each stop is a fact relating to what line/category it is on.
Mobile App
Geocaching is an outdoor navigation activity where players can hide and seek containers that are found through special instructions or coordinates. GUIDE-caching goes off this idea, where app users can become familiar with their local public transit stops by finding prizes hidden around stations.