Cambridge Family & Children Services (CFCS) is one of the oldest adoption organizations in the Greater Boston area. However, their branding needed to be updated to the modern era and embrace their core values of building families. The rebranding project involved researching the existing organization, creating an identity that represented their values, and implementing it into different applications. The motif of the squares seen throughout alludes to Cambridge, MA, known as the "City of Squares," and the map pattern imagery refers to what the street geography looks like around the organization's building.